When you’re looking for a new job, you might be up against a lot of competition. Depending on your field, many qualified candidates may apply to the same job—and that means it’s time to dazzle. Your personal brand helps you stand apart from other applicants and show off what makes you great.
How to design your personal brand
You might feel intimidated with this new project on your hands, especially when you’re also facing the stress of a job search. Personal branding doesn’t need to be scary—in fact, it can even be fun!
What do you represent?
The first step is thinking about what you value. What do you work towards, and what makes all your hard work worth it? What are you passionate about? What gets you out of bed in the morning? In a perfect world, what would your ideal job be? Let yourself daydream a bit. You’ll be able to come up with a few of your core values in no time flat.
How to promote your personal brand
Once you have an idea of your top qualities and what makes you unique, it’s time to start telling the world! You can build your personal brand into the following places:
- Your resume and cover letter. Your brand should shine through in your overview/objective statement and even in some of your word choices. Your cover letter is a great place to describe your motivation and career passion, so your personal brand should be all over it.
- LinkedIn. Specific places in your profile allow you to include details about your personal brand. These include the header image, your headshot, your intro statement, the groups you belong to, and posts you contribute.
- YouTube. Many people maintain YouTube channels to share details about their jobs, give professional advice, and let the world know what they’re all about. If it’s appropriate based on your field, it can help to establish a YouTube channel that’s all about your brand.
- Your website. A simple website can help you advertise your professional skills and accomplishments. You can also include a post that shares industry insight and professional guidance with the world.
- Networking. Meeting people during networking events gives you a chance to introduce yourself, talk about your work and make an impression. Your brand is all about you, and there’s no better way to share it than by meeting people and making connections.
Need help finding a new job?
Once you’ve established your personal brand, it can be a lot easier to find one. But if you need help, check out Tri-Starr Group. To learn more about us and open jobs, contact us today!
